Skip to content Skip to footer

img02
Fran Smith

About me

I am a Professional Certified Coach (PCC – ICF) with more than 3,000 hours of coaching experience, supporting leaders, teams, and fellow coaches in navigating the challenges of our rapidly changing world.

My work focuses on leadership development, coach education, and workshop facilitation, helping individuals and organizations build the skills, presence, and resilience needed for sustainable, future-fit success. Alongside this, I integrate the lens of climate and sustainability into coaching, supporting those who want to align their impact with the urgent challenges of our time.

I am co-lead of the Brazilian Community of the Climate Coaching Alliance and am part of a pioneering international research group studying how coaches bring systemic change and climate awareness into their practice.

My approach is practical, human-centered, and transformative—always designed to help people grow, adapt, and lead with clarity, courage, and purpose.

Know my services

Adipiscing elit, sed do euismod tempor incidunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.

Adipiscing elit, sed do euismod tempor incidunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.

Leadership Coaching

Leadership today is more demanding than ever. The pace of transformation, the growth of artificial intelligence, globalization, and the climate crisis mean that leaders must adapt quickly, think systemically, and lead with both courage and empathy.

With over 3,000 hours of coaching experience, I help leaders strengthen their presence, decision-making, and resilience to face today’s challenges with clarity and confidence.

Leadership Challenges: accelerating transformation, AI growth, stakeholder complexity, globalization, climate adaptation, engaging millennials.

Benefits: confidence, resilience, clarity, effective communication, purpose alignment.

'Fran is a true professional who helped me develop leadership, strategic thinking, and executive presence.' — Solution Architecture Manager, Meta

Climate-Aware Coaching for Individuals

The climate and ecological crisis is global — but also deeply personal.

Many people feel overwhelmed, scared, or isolated, while those around them ignore or deny what is happening.

In coaching, I offer a safe, supportive space to process emotions, regain strength, and find pathways to positive impact.

Benefits: validation, support, reconnection with strengths, alignment with values, meaningful action.

'Your investigative approach transformed my journey, bringing external resources and new self-awareness.' — Technical Project Manager, Google

Mentoring for Coaches

Many coaches feel called to bring sustainability and systemic awareness into their practice, but don’t know where to start.

In mentoring, I support you in integrating these themes into your coaching while maintaining the professional essence of coaching. I also hold an ICF-accredited certification in Climate Change Coaching, ensuring that my approach is internationally recognized and aligned with the highest professional standards.

Common questions: how to include the theme without imposing an agenda? How to contract? How to hold space for strong client emotions?

Benefits: confidence, tools, structure, resources, niche positioning.

'I moved from feeling split between leadership and sustainability to fully integrating my values into my work.' — Barbara Ormsby, Executive and Team Coach

Working with Francesca was deeply transformative. I fully integrated my sustainability values into my leadership.

Barbara Ormsby

Executive and Team Coach

Each session brought new insights, empowered me to see my strengths, and impacted my professional and personal life.

Colgate-Palmolive

Director of Operations

Your investigative and caring approach made this journey extremely rich. I discovered new inner knowledge I didn’t know I had.

Google

Technical Project Manager

Fran is a true professional, passionate and dedicated. Her guidance has been invaluable for navigating complex challenges and achieving goals.

Meta

Solution Architecture Manager

I would like to express my gratitude for the coaching sessions. The exercises were enriching and offered great opportunities for growth.

Revitty

Sales Director
Contact

Let's talk?

Whether you’re a leader, coach, individual, or organization, I’d love to connect.

✨ You can schedule a free 30-minute call to meet me and explore how I might support your journey.

image 6
image 5

Book a free meeting